The storefront isn’t that eye-catching but step inside the new Swarovski Concept Store in Soho and be dazzled by the long wall full of crystals—beads, buttons, individual stones—that you can browse through at your leisure. Jewelry components are also available, if you want to make your own pieces, after viewing the extravagant creations from other jewelry designers filling the glass cases that make the store feel like a museum. This place is my favorite new find of the season.
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